On Page Optimization
On Page Optimization is a process by which we change/update content's of the webapge as per search engine, there are many factors that are related directly to the content and structure of the website. On-page optimization refers to search engine optimization of individual Web pages so that they are ranked well in search engines for specific keywords. Which include's but not limited to these:-
Initial website analysis
Titles and Meta Tags Optimization
Optimization of HTML Source Code
W3C Validations for Home Page
Competitors analysis report
RSS Feed Integration
Google Sitemap Creation and Submission
Google Analytics Setup
Keyword density validation
Few things to remember when getting your website done!
It has been found that many small and medium sites have done miraculously well when optimized well and most importantly when their keywords were placed in their domain names. Indeed, in many cases, the sites did so wonderfully well that they left even the most famous sites like Wikipedia and Amazon behind in the SERP positioning. So this makes it pretty important to place your keywords in your domain name.
Keep them short and sweet, the current limit placed by Google on them is 70 characters, but if you can keep them a little lesser, it’ll be better. Second, use pipe (|), arrows (< or >), dash (-), or colon (:) in separating your words. The best among these is a colon as it takes least space. Third, remove out the articles like “a”, “am”, “the”, if possible. Fourth, don’t forget to place your major keywords. Fifth and final, for your home page, pick up the major keywords in your niche whereas for the other pages pick up the ones relevant with the products or services on that particular page, picking up your brand name is also a good way.
1. Short title (Unique Title Every page)
2. Use Pipe, Arrow, Dash, Colon to seperate words
3. Remove small words or letter's (a, an, the etc)
4. Use Keoyords in Title of Page
5. Home Title Kewords about the site, produts
Meta Description Tags
What does your Meta Description Tags do for you? Straight forwardly, they don’t do much. But you still can’t deny their importance. They may not get you better ranking but can surely bring the most targeted audiences to your site. So, you’ll have to write the most relevant Meta Description for your site. Choose the most appropriate words, don’t forget your major keywords, and be sure to include your brand. It should be written in such a way that it gives the gist of your site to the readers. Though the search engines prefer to have the Meta Description to be in less than 250 characters, it is best to keep it in about 150 to 200 characters. If possible keep them below 200 characters, say up to 180 or 170.